About

Canadian trades helping Canadian trades.

Two Canadian partners helping trades businesses run with less admin.

The partners

Two partners. One accountable team.

Trevor knows how the work gets done. Ahmed knows how the business gets found, sold and scaled. Together, they build connected systems that help Canadian trades businesses grow without burying the owner in more admin.

Trevor Haigh

Co-Founder · Trades & Operations

Born and raised in Strathroy, Trevor grew up in a trades family. His dad, uncles and cousins built their careers in plumbing, HVAC and refrigeration. Trevor entered the trade straight out of high school, earned Red Seal qualifications in plumbing and HVAC/refrigeration, and has worked in the industry ever since. He understands the jobsite, the service call and the office work that follows—because he has lived all three.

Hands-on trades experience. Practical workflows that work in the real world.

Ahmed Darwish

Co-Founder · Growth & Go-to-Market

Raised on a fruit and vegetable farm near the shores of Lake Erie in Port Rowan, Ahmed learned early that good work only grows when the business around it works too. He studied finance and business, then built his career in business development. He brings the strategy behind positioning, customer acquisition and the connected systems that turn interest into steady work.

Go-to-market strategy. Business systems built to scale efficiently.

Canadian-grown. Trade-tested. Built to help Canadian contractors scale.

Trevor brings the field experience. Ahmed brings the growth strategy. North Shield connects the full path from prospecting to payment.

Why North Shield

Because the tools were never the problem. The handoffs are.

Most owner-operated trades businesses already have a website, a Facebook page, a Google listing and a job management tool. They were set up at different times, by different people, for different reasons.

None of it is connected. So the same customer details get entered more than once, enquiries land in different places, and the owner ends up carrying information from one step to the next, usually after hours.

We work as operators. We connect what you have, rebuild what is holding you back, and automate the handoffs your tools support, from the first enquiry through to the invoice. Nothing here depends on you learning a new platform, and every account stays in your name.

We know the realities: seasonal rushes, weather-driven weeks, wide service areas, small crews and quoting at the kitchen table. The workflow has to keep moving when everyone is busy.

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Practical workflows

We build things that hold up on a Tuesday morning with a full schedule, not things that look good in a deck.

Clear accountability

You know which partner owns your account, what was done this month and what comes next.

Owner-friendly tools

We work inside tools you already own and can log into. No black boxes, no hostage accounts.

Honest about limits

How much can be automated depends on your tools and your plans. We say which steps still need a person instead of overselling it.

Continuous improvement

Launch is the start. We review the handoffs, adjust and keep tightening the places where information stalls.

Talk to the partners directly.

A straight conversation about how work moves through your business today, and where it stops moving. No pressure, no jargon.

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Built here for how Canadian contractors actually work. Prices in Canadian dollars.