Build the website. Connect the workflow. Or hand it over.
Start with the website. Connect the workflow. Or let us run it.
Prices in Canadian dollars·Ad spend and subscriptions separate·You own every account
Before you buy: the website preview
Built free. Pay only if you keep it.
The website is where an enquiry gets captured, so it is the easiest place to start. Before you pay or sign anything, we build a real working preview and send you a live link. This is a pre-purchase step, not a feature of the Foundation package.
Free
Working preview
We build it at no cost and send you a live link you can open on your phone.
$995
One-time fee, only if approved
Final polish and launch on your domain. If you pass, you owe nothing.
$49.99/month
Monthly Care & Maintenance on Foundation
Website hosting, security, backups, performance checks and routine website changes.
No deposit. No contract to see it. No obligation to keep the preview.
The free build is a substantial working preview, not necessarily the finished website. The $995 covers final polish and launch. This covers the website only. Connecting Facebook and Instagram, Google, tracking and Jobber into one workflow begins at Growth System ($1,995 one-time fee plus $199.99/month). Operating and improving the whole prospecting-to-payment workflow is Managed Revenue ($3,499 one-time fee plus $399.99/month). Prices in Canadian dollars.
On Foundation, Monthly Care & Maintenance is $49.99/month. It begins at launch, once you approve and purchase the website, and continues while North Shield hosts and supports the website. It covers managed hosting, security, backups, performance checks and routine website changes: copy, image and pricing updates. One routine change request at a time, with our 72-hour working target. It covers the website only: it does not include Meta, Google, Jobber, ads, integrations or cross-platform changes. New pages, redesigns and custom functionality are quoted before work begins.
Good builds the website: no integrations or automations. Better builds and connects the standard workflow, which you then own and operate while we keep the existing connections working. Best is where North Shield operates and continuously improves the full prospecting-to-payment workflow, within supported tools and agreed scope.
Good
Foundation
We build the website and keep it running.
One-time fee
$995
Monthly Care & Maintenance
$49.99/month
The enquiry-capture step of the workflow, built properly: a custom website that takes a prospect's details cleanly. Website only: no integrations or automations at this level.
Custom conversion-focused multi-page website
Mobile-first design for paid and organic traffic
Clear calls to action and enquiry forms routed to the email inbox you choose
Domain connection and launch support
Core on-page technical SEO foundations
Accessibility-conscious responsive implementation
Performance and basic security setup
You own the website
Monthly Care & Maintenance: website hosting, security, backups and performance checks
Routine website changes: copy, image and pricing updates
One routine website change request at a time, with our 72-hour target
A $995 one-time fee for the website build and launch. $49.99/month Monthly Care & Maintenance begins at launch and continues while North Shield hosts and supports the website.
Website build and website maintenance only. No Meta, Google, Jobber, advertising, integrations, campaign strategy, funnel work, pipeline visibility, reporting, creative or ongoing optimization. Those begin at Growth System or Managed Revenue. Larger redesigns, new page groups and custom functionality are quoted separately. The 72-hour target covers routine requests and is a working target, not an unconditional guarantee.
We build and connect the standard workflow. You operate it.
One-time fee
$1,995
Monthly Care & Maintenance
$199.99/month
Everything in Foundation, plus we connect Facebook and Instagram, Google, tracking and Jobber, then automate the standard handoffs so customer details move to the next step instead of being retyped. You own and operate the accounts, run your own ads and move the work through Jobber day to day. We keep the existing connections working.
Everything in Foundation
Facebook and Instagram business presence setup, cleanup and connection
Google Business Profile setup and visibility readiness
Foundational analytics and conversion tracking setup
Jobber lead and customer workflow setup
Website enquiries and their details routed into Jobber automatically, where supported by your tools and plan
Standard automated handoffs so information is entered once and carried forward
Accounts created or configured in your name, under your ownership
Documented handoff of the connected workflow and how to run it
Monthly Care & Maintenance: everything in Foundation's monthly care
Monthly testing of website forms and Jobber lead routing
Monitoring of existing Meta Pixel, Google Analytics and conversion tracking
Repair of broken existing connections or tracking caused by routine platform changes
Minor Jobber form, field, notification and workflow adjustments
Account-access and permission assistance
One minor website or systems request at a time, with our 72-hour target
Quarterly connected-systems health check
The $1,995 one-time fee covers setup, connection and documented handoff of your platforms. Monthly Care & Maintenance is $199.99/month. It begins when the connected system launches and continues while North Shield hosts and supports it.
You handle posting and maintaining your content, managing Jobber leads, customers, quoting, scheduling and daily workflow use, running and adjusting your own ads, campaign budgets, targeting, offers and creative, and reviewing your own performance. North Shield maintains the reliability of the existing connected system. Not included: content creation or posting, campaign and offer strategy, ad management, budget pacing or targeting, landing-page and funnel optimization, proactive reporting or lead-source and pipeline management, new or custom integrations, continuous integration improvements or proactive optimization, and priority support. Those are Managed Revenue. The 72-hour target covers routine requests and is a working target, not an unconditional guarantee.
We run and improve the whole workflow, from prospecting to payment.
One-time fee
$3,499
Monthly Care & Maintenance
$399.99/month
Everything in Growth System, plus North Shield operates and continuously improves the full prospecting-to-payment workflow, within your supported tools and the agreed scope. You keep ownership of every account; we keep the information moving and fix the weak points.
Everything in Growth System
Monthly Care & Maintenance: everything in Growth System's monthly care
Full Meta and Google ad campaign management, planned, launched, monitored and optimized
Campaign and offer strategy
Creative content production and ongoing creative and offer testing
Landing-page and funnel improvements
Lead-source and pipeline visibility
Continuous integration improvements across website, ads, Jobber and analytics
Reporting, conversion optimization and continuous improvement across the whole system
Budget pacing and Jobber lead-quality feedback loop
Highest-priority support
The $3,499 one-time fee covers the full build, platform setup and pipeline onboarding. Monthly Care & Maintenance is $399.99/month and includes everything in Growth System's monthly care plus full campaign management and optimization. Ad spend and third-party subscriptions are separate and paid directly to the platforms.
You retain ownership of the website, ad accounts, Google, Meta and Jobber. North Shield manages the connected system on your behalf. Ad spend and third-party subscriptions are separate and paid directly to the providers.
Comparison of Foundation, Growth System and Managed Revenue packages
Feature
Foundation
Growth System
Managed Revenue
Pricing
One-time fee
$995
$1,995
$3,499
Monthly Care & Maintenance
$49.99/month
$199.99/month
$399.99/month
Website
Custom conversion-focused multi-page website
Included
Included
Included
Mobile-first design for paid and organic traffic
Included
Included
Included
Enquiry forms routed to your chosen inbox
Included
Included
Included
Domain connection and launch support
Included
Included
Included
Core on-page technical SEO foundations
Included
Included
Included
Landing pages and funnel improvements
Not included
Not included
Built, tested and improved
Meta and Google
Facebook and Instagram presence setup or cleanup
Not included
Included
Included
Google Business Profile and visibility readiness
Not included
Included
Included
Campaign and offer strategy
Not included
Not included
Included
Ad campaign management
Not included
You own and run your ads
North Shield runs
Creative content and offer testing
Not included
Not included
Included
Budget pacing
Not included
Not included
Included
Jobber and operations
Jobber lead and customer workflow setup
Not included
Included
Included
Forms and lead routing into Jobber
Not included
Included
Included
Account ownership and day-to-day maintenance
You own the website
You own and operate, we keep the connection working
You own, we maintain and manage
Continuous integration improvements
Not included
Not included
Included
Lead-source and pipeline visibility
Not included
Not included
Included
Jobber lead-quality feedback loop
Not included
Not included
Included
Measurement and rhythm
Analytics and conversion tracking setup
Not included
Included
Included
Ongoing measurement refinement
Not included
Not included
Included
Monthly reporting and conversion review
Not included
Not included
Included
Ongoing conversion rate optimization
Not included
Not included
Included
Care and support
Website hosting, security, backups and performance checks
Included
Included
Included
Routine website changes
Included
Included
Included
Monthly form and Jobber lead-routing testing
Not included
Included
Included
Tracking monitoring and repair of broken connections
Not included
Included
Included
Quarterly connected-systems health check
Not included
Included
Included
Routine updates target turnaround
72 hours
72 hours
72 hours
Support level
Standard
Standard
Highest priority
Ad spend and third-party subscriptions
Not applicable
Separate, paid by you
Separate, paid by you
Pricing. Foundation is a $995 one-time fee after a free preview, plus $49.99/month Monthly Care & Maintenance. Growth System is a $1,995 one-time fee plus $199.99/month. Managed Revenue is a $3,499 one-time fee plus $399.99/month. All prices are in Canadian dollars.
Care plan. On Foundation, Monthly Care & Maintenance is $49.99/month. It begins at launch, once you approve and purchase the website, and continues while North Shield hosts and supports the website. It covers managed hosting, security, backups, performance checks and routine website changes: copy, image and pricing updates. One routine change request at a time, with our 72-hour working target. It covers the website only: it does not include Meta, Google, Jobber, ads, integrations or cross-platform changes. New pages, redesigns and custom functionality are quoted before work begins. On Growth System, Monthly Care & Maintenance is $199.99/month and covers everything in Foundation's monthly care plus connected-system reliability: monthly testing of website forms and Jobber lead routing, monitoring of your existing Meta Pixel, Google Analytics and conversion tracking, repair of broken existing connections or tracking caused by routine platform changes, minor Jobber form, field, notification and workflow adjustments, account-access and permission assistance, one minor website or systems request at a time with our 72-hour working target, and a quarterly connected-systems health check. It begins when the connected system launches and continues while North Shield hosts and supports it. On Managed Revenue, Monthly Care & Maintenance is $399.99/month and covers everything in Growth System's monthly care plus the proactive, hands-off scope: full Meta and Google ad campaign management, campaign and offer strategy, creative content production and testing, landing-page and funnel improvements, lead-source and pipeline visibility, continuous integration improvements, reporting and conversion optimization, and highest-priority support.
Ad spend. Ad spend and third-party subscriptions are separate and paid directly to the providers, including on Managed Revenue. New or custom integrations are quoted separately or handled at Managed Revenue.
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